It`s not the best CSR action I`ve seen, but it`s a job well done and the media attention around it should show corporate sector in Serbia that CSR is an investment, not pure philanthropy…
Telenor Hands Out Free Tickets to Belgrade High Schoolers
Belgrade, Nov. 14, 2006
Telenor handed out 2,000 tickets to Belgrade high-school students for a friendly football match between the national teams of Serbia and Norway, on Wednesday, Nov. 15, at 8.15 p.m. Tickets are valid for the east section of the stadium.
The Secretariat for Education of the City of Belgrade supported the action and recommended it to the principals.
“Our support reflects our belief that the Telenor action is valuable for the promotion of sports among Serbia’s young people,” said Vladimir Todic, head of the Secretariat.
Telenor provided 43 buses to pick up the students outside their schools and take them to the stadium. One bus will collect the protégées of all four Belgrade homes for children without parents in front of Mosa Pijade Home, 19 Ustanicka Street.